UNLOCK YOUR IMPACT
The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing
How to bring the joy of your client work over to your marketing so you can stop chasing clients and attract them like a magnet instead
"Unlock Your Impact" is not just a book - it’s a revelation for mission-driven entrepreneurs who have long struggled with marketing that feels misaligned with their values. Sophie Lechner has distilled a lifetime of wisdom into a clear, actionable system that allows experts to attract their ideal clients without resorting to pushy tactics.
I had the privilege of working with Sophie to shape the visual models in this book, helping to codify her deep insights into a framework that makes transformation inevitable. The Magnet Model™ is a masterclass in clarity and influence - giving readers not just strategies, but a system that feels natural and powerful. If you’ve ever wished you could market without selling your soul, this book is your roadmap. Sophie has done something extraordinary here: she’s made marketing feel like a mission again."
Simon Bowen - Creator of The Models Method®
What Early Readers Have Said
Praise for the concepts in the book
John Tighe
Founder, Strategic Positioning Press
Dr. Melissa Robinson-Winemiller
Author - Speaker - Trainer
Book Description
As an entrepreneur, do you wish you could just focus on helping your clients and not have to deal with marketing and sales?
It's an entrepreneur's dilemma: how to attract clients and grow your business without spending all your time on "marketing" strategies that make you uncomfortable?
If you are a mission-driven entrepreneur, here to help others and share a message, this book is for you. It will show you how to center your marketing around your MISSION (and yes, you have one, even if you think you don't) so you don’t need to promote yourself or chase clients.
When your mission is front and center, you don’t need to put yourself forward.
As an entrepreneur for 12 years and a coach for four years I have spoken to, interviewed and coached hundreds of solopreneurs and small-business owners. As a LinkedIn coach, my clients comfortably achieve levels of visibility and reach they never imagined were possible for them and they are surprised at how much they actually enjoy their marketing.
I have distilled what works to make that happen into a framework called the MAGNET Model, and am sharing it with you in this book.
The principles and exercises here are your roadmap to impact, income and independence. You will show up with the passion and conviction that resonate with your ideal clients and will attract them like a magnet. Your marketing will shift from being a chore to a joyful sharing of your gifts.
The book is both a narrative and a guide.
Inside, you’ll discover how to:
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Connect deeply with your audience – Unleash the power of your vision, mission, and what you stand for, to create resonance for your ideal clients.
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Find Your Unique Superpower – Pinpoint the golden thread that makes you the obvious choice.
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Avoid Costly Mistakes – Sidestep the four biggest pitfalls entrepreneurs make when crafting their offers (and save yourself months of frustration).
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Eliminate Sales Calls - Generate sales from your networking and conversations, without having to do “sales calls”
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Shift The Perspective of Your Prospect – Overcome the subconscious barriers that stop potential clients from taking action
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Develop Champions for Your Work – Turn your biggest supporters into raving fans who spread your message and send you referrals.
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Turn Your Mission into a Movement – Cultivate an engaged audience that amplifies your impact so your work creates ripples of change far beyond what you imagined.
You will be fully empowered as an entrepreneur, bring your mission to the world and live a fulfilled life from the business you have created.
Stop chasing clients and letting your marketing be a chore. Bring the joy you have with your clients into your marketing so you can experience the satisfaction of fulfilling your mission every single day!
Buy your own copy today!
What Early Readers Have Said
"The Magnet Model is a game-changer for mission-driven entrepreneurs who want to attract clients without the struggle of traditional marketing. Sophie Lechner brilliantly breaks down how to center your business around your mission, making visibility feel natural and effortless. This book provides a clear, actionable framework to turn marketing from a chore into a joyful extension of your work. A must-read for anyone looking to grow their business with authenticity and impact!"
Amber Vilhauer | Award-winning author & CEO of NGNG Enterprises
“As someone who has always been wary of traditional sales-driven tactics, the MAGNET Model introduced in this book offers a refreshing, value-centered framework that aligns perfectly with my goals as a mission-driven entrepreneur. The practical exercises and relatable examples make the marketing process much more approachable. This isn't just a guide; it's a journey to discovering how authentic marketing can be when it's rooted in your true mission and values.”
Robbie Samuels | Award-winning author & book launch strategist
“If marketing feels like a soul-sucking chore, Unlock Your Impact is the game-changer you've been waiting for. Sophie Lechner brilliantly dismantles the myths around marketing and replaces them with her Magnet Model—a refreshingly mission-driven, human-centered approach to attracting clients without the sleaze, pushiness, or burnout.
One of the book’s standout elements is how Lechner reframes marketing as an act of service rather than self-promotion. She masterfully guides readers through defining their Mission, Message, and Movement, showing how these three key drivers fuel client attraction, referrals, and reach. Particularly insightful is the Belief Elevator—a strategy for shifting prospects’ limiting beliefs so they see the value of working with you before you ever “sell” anything.
Packed with real-world examples, practical exercises, and a step-by-step roadmap, this book reads like a workshop-in-a-book—perfect for mission-driven entrepreneurs who want to grow their business in alignment with their values. If you’re tired of cookie-cutter funnels and marketing gimmicks, Unlock Your Impact will show you a more authentic, effective, and fulfilling way forward. Highly recommended!”
David Newman, author of Do It! Selling and Do It! Marketing
"As someone who has spent a lot of time learning about marketing and all of the various frameworks and tactics out there, you will not find anything as practical as this book. Sophie takes you through the process of understanding not only your market, but how you market to achieve exponential results without feeling like you've sold your soul."
Michael Roderick CEO of Small Pond Enterprises LLC
“I like how you are speaking to ME, as though you are sitting across from me, listening as I react to your words. I feel seen and heard. Your personal story is inspiring and made me feel I, too, can take this journey. This is a COURSE in a book. I would carry it with me and make notes as I read and do the exercises.”
Judith Pratt-Jefferies - Author & Coach
“I really enjoyed your book. Your style is very engaging; I feel like we are in a room together and you are coaching me. Your generous personality, passion for connecting people and for learning show up throughout.. I will read it again!“
Hazel Hyslop - Author & Coach
If you're a mission-driven expert or entrepreneur, run, don't walk, to get Sophie's book and read it cover to cover!
The methods she shares will help you clarify your mission, find your audience, and get your message out to the world in ways that create impact, income, and interest. What a treasure!
Rebecca Cuevas - Author, Instructional Designer & Coach
“Even though I actually don’t hate marketing, I do find it very confusing at times. Having this Roadmap to Magnetic Client Attraction will be game changing for me going forward, as I feel it will for anyone who reads this great book – whether they hate marketing or actually enjoy it.”
Corey Poirier - Founder, bLU Talks
"If marketing feels like an uphill battle, Sophie Lechner’s book offers the shift in perspective you need. She shows you how to stop chasing clients and start attracting them naturally with mission-based messaging that acts like a beacon for those you’re meant to serve. A must-read for anyone seeking a more authentic and fulfilling way to grow their business."
Jason Van Orden
Author Bio
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Sophie Lechner is a speaker, author and business coach. She helps mission-driven entrepreneurs bring the joy of their client work over to their marketing so they can stop chasing clients and can attract them like a magnet instead. She specializes in helping them leverage LinkedIn to build relationships and spread their message.
Sophie has a Bachelor’s of Law from King’s College in London, a Maîtrise de Droit and a DESS (Bachelor's and Master's) from Université de Paris I – Panthéon Sorbonne, and a Master’s in Business Administration (MBA) from Columbia University in New York.
She began her career in international management spanning several countries and functions in global corporations including British Petroleum, Pfizer and Bayer.
After 25 years in the corporate world, Sophie founded The Global Growth Experience to accelerate mid-size companies' global expansion. She helped them successfully enter new markets by providing strategic advice, a network of experts and a roadmap to navigate cultural differences. She also led Cross-Cultural training and workshops for international teams.
Over the span of her career she has built a large, deep and solid network around the world, both in person and via networking on LinkedIn. This has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and an interview in Forbes.
Sophie created her signature method, the MAGNET Model, for passionate entrepreneurs pursuing impact, income and independence. This powerful framework helps them build the authentic relationships that will propel their mission forward, stop the never-ending chase for clients and replace it with a joyful sharing of their gifts with dream clients they attract like a Magnet.
Sophie works with clients one-on-one and via courses, group programs and workshops.
Sophie lives in New Jersey with her husband, 2 sons and 3 cats. When she is not chatting on LinkedIn or helping clients, she loves creating jewelry or curling up with a good historical novel and a cup of tea.