If you are
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An entrepreneur, coach, consultant, author or small business owner who is passionate about helping others and has a message that needs to be shared broadly
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The best-kept secret in your field, constantly chasing leads and feeling yucky about it
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Getting only a handful of likes and comments on your posts and it definitely doesn’t translate into CLIENTS!
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Feeling a tug of war between wanting to help people and wanting to make money
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Selling FEELS uncomfortable…
And you want
Ideal Clients knocking on your door
Referrals, enquiries, and media opportunities coming your way
To share your message with the world because you know it can make a difference
To make money AND make an impact
A sustainable business that works for your life and keeps you in your zone of genius
Then you know you need to make LinkedIn work for you
My 20-year Love Affair With LinkedIn
Hi, I'm Sophie Lechner, LinkedIn Coach for Mission-Driven Entrepreneurs.
Even though I’ve been on LinkedIn since it launched 20 years ago, it wasn’t until March of 2020 when I fully realized how much LinkedIn is a black hole for many small business owners.
I held global roles in Fortune 50 companies for 25 years in Paris and New York. When LinkedIn launched it quickly became my second home. I used it daily to connect with colleagues and family around the world.
Through LinkedIn I have met incredible experts, been invited to speak in several countries, and was interviewed for a Forbes article.
And when I left corporate to build my own company, I built the business almost ENTIRELY using LinkedIn.
“Help! How are we going to find clients now?!?!?”
In March 2020, my fellow entrepreneurs were howling in pain as the world shut down, so I flew to the rescue and started coaching them on how to get clients with LinkedIn.
The Results Blew My Mind (and theirs)
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I helped a budding coach get from 0 to 500 connections in a few weeks
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I helped a consultant get several 5 & 6-figure contracts via LinkedIn
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I helped an online course instructor get several hundred sign-ups for a summit
With the MAGNET Model I was able to grow my connections from 0 to 500 in a few weeks. I've connected with many new people and built relationships that are helping me grow my business.
Anessa Collins
My first time co-hosting a summit and we had over 300 sign ups! I attribute much of this success to the power of using Sophie's MAGNET Model on LinkedIn.
Rebecca Cuevas
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You love serving your clients and sharing your knowledge and expertise but lose your positive energy when it comes time to “do marketing”
You have a to-do list of marketing tasks, and creating posts for LinkedIn is one of the items on your list
You share your offers and programs on LinkedIn but it feels misaligned and yucky to be self-promoting so you post it and disappear (and then feel disappointed because your post got no engagement)
You believe that when you get leads from LinkedIn you’ll have to get on a sales call with them and the idea makes you uncomfortable
Are You A Victim Of The Black Hole Effect?
If you’re like many of the entrepreneurs I meet who are trying to make LinkedIn work for them, you may be falling into one or more of these traps:
The answer is NOT to do more on LinkedIn, the answer is to adopt a different approach
After working with dozens of clients I realized that there was a fundamental flaw in the way people are approaching LinkedIn:
As small business owners, much of what we need to do, including marketing, is outside our zone of genius. We dread it, thinking it means shining a spotlight on ourselves and pushing people to buy.
Because marketing and sales are unavoidable, it is tempting to seek solutions from the “experts”, which often leaves us stuck with formulas and funnels that don't "feel right".
The biggest mistake entrepreneurs make is to see LinkedIn as just an outlet for content. Posting is just an item on a to-do list. But you need a different kind of strategy to get the most out of LinkedIn. It’s less about the content; it's about the relationships you build. It’s this shift in your approach that is the key.
The good news is that it’s about you showing up as a human. To make LinkedIn work for you, bring yourself as a whole person, and passionately speak about your vision as you would to a friend, and then organically bring people into the conversation, gradually building a movement around your mission.
Spewing out content for the sake of visibility and consistency, without investing in making genuine human connections is exhausting, ineffective, and leads to burn out.
I understood this because my clients who did well on LinkedIn were able to make this shift. It also lights me up when it happens so I’ve narrowed down my ideal target audience to mission-driven entrepreneurs.
Once they lean into their big vision and make sharing their message the central focus, rather than selling their offer, they begin to see the magic of LinkedIn. They are able to get out of their own way, detach from the immediate outcome and get into the conversations that lead to sales, and ultimately a sustainable business.
How I built 2 businesses using LinkedIn
I looked back at what I had done to build my 1st company, finding partners on several continents, gathering a faculty of over 100 experts and speaking at global events to promote my programs. I studied my own process and reverse-engineered what I did, to create a roadmap that I could share with you.
I combined my 20-year knowledge of LinkedIn, the roadmap I had used to build a global business, and all the tools I had developed in my coaching sessions with entrepreneurs, and I created the MAGNET Model. It’s a roadmap for creating a powerful brand around your mission and creating the path to those vital conversations and sales.
The MAGNET Model
A roadmap to achieving impact AND income
by centering your message around your mission
With the MAGNET Model you can…
Attract your ideal clients like a MAGNET, instead of having to chase leads and self promote.
Have a recognized brand that is referable, instead of being the industry’s best kept secret.
Show up as your authentic self, with integrity, fully aligned with your values and your mission.
Easily convert prospects because they know, like and trust you before they get on a call.
Finally have the revenue that allows you to relax into being of service to others.
Increase your impact, serve more clients and spread your message to a wider audience.
Work in your zone of genius, at scale, bringing others in with you to grow your business.
You will shift from seeing LinkedIn as an item on your marketing to-do list, to a new way to interact with your audience in a natural, organic way so you can focus on your favorite topic: how you can help others.
Welcome to
The Client MAGNET Lab™
Stop chasing clients; start attracting them like a magnet
An carefully crafted experience for mission-driven entrepreneurs who are ready to grow their income AND their impact, without having to chase prospects or self-promote
What we will accomplish
Together, we will create a thriving online space for your business, where your prospects can discover you and be excited to engage with you and your mission.
Here’s what you can look forward to:
A Magnetic Profile
We will create a profile that positions you as an authority and showcases who you are and how you can help your ideal client.
Your profile will be your brand and capture your passion, your why, your vision and mission, your story and your personality. Your ideal clients will be drawn in and want to reach out to you to learn more.
In this work, we dig deep to really zero in on your audience, mission and message. Clients often end up with a text they then want to use everywhere (website, bio and other profiles).
A Clear Content Strategy
We will craft a content strategy that works for you and leverages your strengths instead of following someone else’s formula. You will learn how to engage so that your your best prospects are drawn in magnetically.
You will be sought after by influencers, get invited on podcasts and receive referrals.
In this work, we dig deep into what your prospects need to understand and believe in order to buy from you. We study and practice how to write compelling posts and articles with ease.
A Painless Lead Generation Process
You will have a simple process you can implement on a weekly basis to consistently bring in qualified leads. You will acquire the habits you need to begin effortlessly bringing in clients in a way that adapts to your life and your goals
Two Ways to Experience The Client MAGNET Lab
Course + Coaching
(3 months)
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1-on-1 Onboarding Call
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Self-paced Online Course
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Three 60-minute 1-on-1 Calls
$3000
One-on-One Coaching
(3 months)
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1-on-1 Onboarding Call
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Twelve 60-minute 1-on-1 Calls
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Online course used for support
$6000
Additional Support for All Clients
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Dedicated Private platform for 24/7 interaction
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Pocket Coaching for 3 months*
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1 year of monthly office hours
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1 year of monthly co-working sessions
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A free seat to any live MAGNET Content Accelerator program offered within a year
Included
Occasional Live Lab Group Program
Occasionally, based on demand, I may offer a live group version of the Client MAGNET Lab. All clients will be offered a free seat for this program if offered within a year of their beginning work with me.
Included
*Pocket Coaching: You get feedback from me any time on anything course related via text, audio or video notes
Here's how the Lab works:
Online Course
Developed with the guidance of an instructional designer, the course includes short videos, templates, worksheets and examples to help you do the work. Lab Group participants follow the curriculum as designed, with the goal of completing it within 8 weeks. Lag One-on-One participants will be given an individualized roadmap through the course, based on their needs. All participants have unlimited access with no time limit.
Individualized attention
Pocket Coaching & Feedback
You’ll get feedback on anything course related you're working on during the time of your program, any time on weekdays, and I will respond within 24 hours, usually sooner. Leave me a message in our private platform with your question or the document you want feedback on and I’ll get back to you with a text message, a voice note, a screen share or comments directly in your document.
One-on-one Coaching
Lab Course + Coaching participants can schedule 3 individual coaching sessions when needed, within 3 months of the program start date. These can be used as you wish, whether to examine a question that’s specific to your business or that you prefer to explore one-on-one with me, or whether you’re stuck or are running into a mindset block. I am here for you with 3 sessions you can schedule when you need to.
Lab One-on-One participants have a 1-on-1 onboarding session and 3 months of weekly individual coaching sessions, up to 4 per month.
One full year of support
Monthly Office Hours and Monthly 2-hour co-working session. It can make all the difference to have time set aside to get your homework done, get a post written, or catch up on your LinkedIn messages and comments. And bring any questions, challenges and wins to the office-hours.
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“I was in total avoidance of social media and feeling frustrated. Now I am much more comfortable using LinkedIn. I know what needs to be done and I have a process. I have stopped avoiding LinkedIn, I can use it without getting a headache. What a relief!
The content in the Client MAGNET Lab is organized, thorough and logical. What I enjoyed most was Sophie’s availability, patience and generosity with her time. She is not only knowledgeable but super supportive. I would absolutely recommend this program.”
Rich Steffen, Business Strategy Coach, USA
“I was active on LinkedIn but seeing little response and no client conversion. I was questioning the use of my time on it and uncertain whether to keep going.
Now I represent my work in more compelling ways and I feel more confident in my interactions with people on LinkedIn. I converted a client during the lab course and that makes me want to continue to invest time and work into posting on LinkedIn.
I just referred your program to someone - I said that it has helped raise my profile and interactions on LinkedIn and would be helpful to them if they wanted to use LinkedIn for marketing.”
Cheryl Whitelaw, Functional Movement Specialist, Canada
I didn’t know how to leverage LinkedIn to attract clients. I have just launched my business so I was keen to grow my brand and start attracting clients. I was feeling lost and overwhelmed, not knowing what I should be doing.
My stats have improved significantly, and I have gained confidence in building new connections. I am proud of my profile and am starting to get good traction on my content.
I enjoyed the clarity and thoughtfulness of your feedback and guidance. The Client MAGNET program is a great way to boost your skills and turn LinkedIn into a successful communication channel for your business.
I highly recommend this program for anyone feeling they could do better on LinkedIn!
Magdalena Szumna, Intercultural & diversity competence trainer | Indigo Diversity Consulting, Amsterdam
Course Curriculum
Module 1
Getting Ready For Your Trip
We will begin by reducing by 75% what you need to focus on
We will personalize your experience on the platform to save time and attention
We will reframe your mindset so you can progress smoothly and efficiently and cover the key concepts that make everything simple
Module 2
Establish Your Brand
We will use a proven formula to create a profile that captures who you are and what you stand for, and that attracts your ideal prospects
We will refine how your brand is reflected to maximize lead generation
Module 3
Build Your Core Network
We will use multiple techniques to build up your network organically to increase your sphere of influence
You will customize your feed to make LinkedIn your best source of content, minimizing the need for creation from scratch
Module 4
Increase Your Visibility
We will explore curation as a tool for visibility and engagement with your prospects. We will cover the guidelines for posting to establish authority and rapport.
Module 5
Engage With Your Audience
You'll learn how to comment on your audience's posts to begin a dialogue that builds relationships and leads to sales.(hint: most people are doing this wrong).
Module 6
Grow Your Network
We'll share the blueprint for mining your post activity and leveraging it to uncover hidden sales opportunities.
Bonuses:
BONUS #1:
One-on-one
Kickoff Session With Me
(first 5 ONLY)
I want to get to know your business one-on-one so we can dive in together and get right to work. We'll review your overall business goals, how LinkedIn fits in within those goals and what success a year from now looks like, so that you have a clear picture of what exactly you want to achieve on LinkedIn. This will help you ensure your LinkedIn work is even more impactful.
BONUS #2:
30% off the MAGNET Content Accelerator
(a $500 value)
In the Accelerator, we craft a content strategy and planning process that works for you and leverages your strengths. You don’t have to follow someone else’s content calendar or methodology. You will discover your style and preferred method (writing, audio, video, visual…) and learn best practices to gain engagement so that you magnetically draw in your best prospects. One-on-one clients get a free seat for the Accelerator.
BONUS #3:
Detailed Profile Review
(if requested in weeks 1 or 2 ONLY)
In addition to the guidance and templates offered to you in the online course, as well as the feedback provided in the group calls and in the LinkedIn group, I will send you a video with my review of your entire profile with suggestions and feedback.
SO JUST TO SUM IT UP...
Here's everything you get when you join:
6 Online Training modules with videos, templates, swipe files and checklists
Value $3000
6 group calls
Value $1800
Two one-on-one calls with me
Value $900
Eight 2-hour co-working/office hour sessions
Value $7200
Bonus #1: One-on-one kick off call with me
Bonus #2: 30% off the MAGNET Content Accelerator
Value $500
Bonus #3: Detailed Profile Review
Value $500
Super Bonus: My feedback on your profile, content and engagement for 8 weeks
Value $3000
The value of everything in this program is well over US$15,000
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A single VIP day with a marketing coach runs $5,000
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Hiring a social media assistant is typically a yearly investment of $12,000
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Other group coaching programs and masterminds easily go for $10K, $15K or $20K
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Typically, I charge $300/hour for coaching so my hours alone in this program add up to $10,000, not counting the value of all the materials.
And think about this:
How much is it worth to you to bring in clients without self-promotion or hard-selling? As for spreading your message and propelling your big mission into the world? I know that's priceless!
Because of my work with the MAGNET Model, I was able to get a 6-figure contract and a few weeks later, one of my new connections hired me for a $60,000 contract, with further work in the pipeline!
Janice Francisco
The investment to join The 8-Week Client MAGNET Lab is US$3000.
I know your success is dependent on the ability to tweak what you are doing as you go based on personalized feedback, as well as the input and support of your fellow participants in an intimate group. This allows me to give you my full and undivided attention throughout our work together. So in order to fully commit to your success, I am only opening a maximum of 8 spots in each cohort.
This program is fantastic for any entrepreneur looking to have more meaningful engagement with a curated audience. Sophie covers the “what” and “why” of each element throughout the program. Information is organized and arranged for instant success. The format is both productive and cooperative. Excellent program for differentiating your business with LinkedIn!
Eve Weinberg
The Client MAGNET Lab Success Guarantee
I know this works because I have done all the things I teach, and because it has worked for my clients, growing their audiences, bringing them clients and contracts. So I know it can work for you too.
I am confident that if you do the work, and are open minded about any mindset shifts you may need to make, you will get results with the Client MAGNET Lab. And to prove I'm committed to your success, if you're struggling to get this done, and you can show me you've made an honest effort to do the work, I will help you get results. Just contact me and we will set up a plan of action.
When do we get started?
This program is by application or invite only. So you don’t have to decide right now if you’re in or not - you just have to decide to have a chat with me about it.
So if this feels like a HECK YES to you, please click below to grab a spot on my calendar and fill out the application and we’ll talk soon!
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What is included in the program?Everything you need to succeed, and a lot of extra support you can customize as needed. The online course includes 6 Training modules with videos, templates, swipe files and checklists. You will have 6 group calls, 3 one-on-one calls with me, weekly 2-hour co-working/office hour sessions for 2 months. In addition, you will have access to the MAGNET Content Workshop, a detailed Profile Review (if requested within 2 weeks of starting the program), and personalized feedback on your work for 2 months.
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Is there a payment plan?Yes, you can pay in 2 installments of US$1500 each, one due when you reserve your spot and the next one 30 days later.
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Will this work for me if I'm a beginner on LinkedIn?Yes! I have designed the program with complete beginners in mind so every step is covered in the course. You can also ask me questions in the live calls or in the LinkedIn group and you can set up a one-on-one call with me if/when you need help.
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I've already been on LinkedIn for a while. Will this program be too basic for me?It is most likely that this program will be helpful. Absolute beginners will have everything they need to get started but most of the course will be absolutely relevant even if you've used LinkedIn for a while, whether frequently or not. If you have not had the results you expected using LinkedIn, you may be surprised by what you learn! But to be on the safe side, let's get on a call. I'll take a look at your activity and let you know if working with me one-on-one might be a better option for you.
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What if I don't have an audience yet?No worries! First of all, you have more of an audience than you think you do and we will identify it together. Second, we will start diving into your network in ways you probably haven't thought of. And thirdly, as you grow your presence on LinkedIn, you will begin to grow your audience.
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How much time will this program take?Watching the videos will take no longer than 30 minutes each week. Doing the assignments will likely take a couple of hours per week during the program. I would recommend you set aside 4 to 5 hours a week during the first 6 weeks, and then 2 to 3 hours a week after that.
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Is the tech complicated?The tech related to the course is easy. You will receive an email with your log-in information for the course platform. The tech related to accessing and using LinkedIn will be explained in the course and practiced during the live calls. You will soon get the hang of it. And you can always ask questions during the calls or any time in the LinkedIn group. For the ongoing support we will be using Slack and the templates I share in the course are created in Google Docs. I recommended doing your work in Google Docs so I can easily provide feedback. I mini-course on how to use Google Docs and Google Folders is included in the course.
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What happens if I can't attend the live sessions?Although I recommend participating live, if you are unable to attend one of the sessions, just know that all the sessions are recorded and kept in the course platform for you to watch later.
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How long will I have access to the course platform?For as long as I'm in business, so hopefully many years to come!!
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I'm just starting out. Is this program right for me?It is, as long as you have a good idea what your offer will include and who your audience is. If you are not sure how tightly those 2 elements are nailed down, let's have a conversation and I'll let you know whether additional work might be required before taking this program or whether you would benefit right now.
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Will this work for my business?If you have service or expertise based business, this will work very well. If you have a product based business or another type of company, let's get on a call to discuss how this might work for you or not.
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What if I am not a good writer and don't know what to post about?No worries! Many of my clients came to me saying this but it turns out you really don't need writing skills. As for not knowing what to post about, very son you won't be able to stop posting!
Frequently Asked Questions:
If you know this is what you need but you're wondering:
That's where the Client MAGNET Lab comes in.
Imagine if you felt totally confident that your LinkedIn profile was saying the right things in the right order (without being salesy)...
And your content attracted your ideal clients into conversation with you
And people were downloading your lead magnet & getting on your email list,
And you were having conversations with like minded people who get on board with your mission and start spreading your big message along with you.
And the BEST part is that you were having fun throughout the whole process!
IMAGINE... PEOPLE REACH OUT TO ASK HOW THEY CAN WORK WITH YOU... AND THEY'RE YOUR IDEAL CLIENTS!
If you've read this far, then you're serious about getting help to take your LinkedIn results to the next level. Although you've already got a solid offer and know who your target audience is, your current marketing is just not giving you the results you want.
And you know you can do better. You just need someone to show you how!
