Enough With The Crapshoot!

We all know the numbers: 85% of all new hires find a job through networking; the best source of new business is through referrals. There's no getting around it... So you dutifully traipse from one event to the next, collecting cards, giving up your evenings and yet you have little to show for.

Realistically, what are the chances you will meet your ideal customer randomly at an event, or even someone who knows your ideal customer? Let's be honest, it's a bit of a crapshoot.

Wouldn't it make more sense to do a little research and find exactly your ideal customer and then find a way to connect to them?

I am NOT talking about sending them one of those spammy messages you get on LinkedIn the minute you've accepted an invite.

NO.

I'm talking about having that ideal client invite YOU on LinkedIn. That would change the dynamic wouldn't it? Instead of spending your time in traffic getting to your 6pm event or milling around eating too many canapes and trying to break into a conversation that's likely not that relevant anyway, how about spending some time (on your own schedule, by the way) learning more about your craft, reading about new developments and sharing the experience you have accumulated over the years?

Connecting with the author of an article you really enjoyed reading last month would be a lot more stimulating than making small talk with someone you'll never see again. Receiving a comment from someone high up at the firm you are targeting, whether for a job or a deal, seems more productive to me than giving your card to someone who won't remember you by the time they get home.

I believe there is gold in the ability to choose who you want to engage with, and for them to see you for the expert you are and appreciate you for what you have to offer, so that you can create meaningful and productive relationships. This is within everyone's reach and yet many are not taking advantage of this wonderful opportunity.

This is the reason why I created an online course, so that in a few short weeks, your best prospects will be contacting you, hiring managers will be calling you with fingers crossed that you are still available.